The past few years have seen an exceptional growth in E-Commerce. Due to the pandemic and subsequent lockdowns, online shopping has seen an upsurge and is expected to increase in 2021 because shoppers are switching to buying online. Therefore if you are considering selling online for the first time, it’s important you choose the right e-commerce platform. There are many platforms to consider and in this article we will discuss the differences between 2 very well known ones: Shopify and WordPress. Which one should you choose?
Shopify – General Features:
- User-friendly and ideal for sellers who may not have web design or coding experience. You can set your store quickly without much fuss.
- Has various themes (some free, others can be purchased) which enables you to customise your store how you see fit.
- Has various payment plans to choose from, depending on your budget and needs.
- Designed specifically for e-commerce – once your store is set up, you can start selling immediately.
- Payment gateways are integrated, so you can easily take credit card and PayPal payments from day one.
- Website security – Shopify takes care of firewalls so you don’t need to worry about your store being hacked.
WordPress – General Features:
- You can build any type of site and it’s ideal for managing online stores with a lot of content.
- You can choose from a large selection of premade themes and design your store exactly how you want.
- Has a more sophisticated management system than Shopify and it’s much more flexible.
- There are no monthly fees to sell on the platform – which is ideal for new online sellers with tight budgets.
Please note these 2 differences:
Shopify: All management and integration of data, hosting, support and site security are done by Shopify; you just pay a monthly fee
Word press: It’s better established and gives you flexibility to choose the software, web hosting, security integration with many tools as you wish to market your website.
Comparison of Shopify vs. Word press:
Easier to use: When it comes to Shopify it is the easiest of the 2 when seting up your store. On the other hand WordPress is not that difficult to set up but installing, updating and installing the plugins may be overwhelming for some.
Themes and flexibility: Shopify has around 9 free themes and over 100 paid themes which cost up to $180 / £133. Word press doesn’t have its theme store, you have to use third party services.
Product presentation: Both offer a good product presentation and page outlook which is very important to online sellers.
Multilingual capabilities: To translate your Shopify store into multi-languages, you will need an app such as Langify. WordPress has reliable and well-established plugins like WPML and Weglot which enable you to do the same.
Security: If you have a WordPress e-commerce store, you are responsible for it;s security and maintenance. Shopify takes care of your site’s security, hosting and support.
SEO Capabilities: WordPress is superior in that it has numerous SEO-friendly themes, tools and plug-ins. Shopify is not bad for SEO however you may need to make adjustments to fully optimise your store.
Constant updating: Shopify doesn’t have constantly updating features because of not having too many tools or plugins, but WordPress does.
Knowing which platform is right for you all depends on your preferences. If you prefer a more robust, flexible and cheaper multilingual solution then you might prefer WordPress but if you want to go for a user friendly and easy to setup platform, go for Shopify.
It’s no doubt that in 2021 both platforms will continue to be in high demand.